The IKEA x ROG CONCEPT
This fall, IKEA is launching its brand-new collection of furniture and accessories, in collaboration with the ROG brand!
During this collaboration, IKEA wants to highlight its new ergonomic and affordable products created specifically for gamers so that they can become even better without exhausting their bodies. Comfortable chairs, modular desks, playful and practical storage accessories…
Two HOMESPORT tournaments, one opened for the public and one only for IKEA employees.
The grand finale of these two tournaments took place at the begining of the entertainment show HOMEVENT mixing Esport, Lifestyle and lot of fun.
Two different stages, one illustrating Ikea's Gaming range, and the other the classic range (sofa, coffee table, etc.)
IKEA-centric challenges like the furniture assembly contest, and even a magician
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