orelsan tour
civilisation Fighters
WHAT & HOW
intel, FNAC & ROG join forces to reach Gaming & Music TA throughout Orelsan Tour 2022 with an integrated tournament inside the concerts, the Civilisation Fighters Tour on Orelsan own game.
CONCEPT
A series of tournaments before Orelsan concerts over 1 years, An unique experiencein store for Orelsan fans, at FNAC in a ROG designed Corner & 2 live at Paris U ARENA (final & concert) broadcasted on Twitch with prestigious guests.
We also made 42 tweets to cover the tour and the finals at La Defense Arena on twitter, 3 VOD on Youtube & 54 post on Instagram to promote the event & cover the final.
OBJECTIVE:
With this operation we can use Orelsan influence to make noise around intel, FNAC & ROG brand and also increase awareness and consideration from this important TA we already started to talk.
StatistiCS
435 k
Total view
on 2 lives Twitch
1.2 M
Youtube
Impressions
26.5 k
Mention with
#CivilisationFighters
On socials Media
18.4 M
Social Media
Impressions
