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At the start of the year, BKROG set itself a challenge: never leave its audience indifferent .The goal? Go beyond the traditional boundaries of sports communication and constantly surprise users. To achieve this, we relied on a strategy that was simple on paper… but ambitious in execution: create a multitude of visual designs (DAs) blending all artistic genres to announce our tournament. 🔹 Step 1 – The Creative Vision To bring this idea to life, we called on Théo Caron , founder of the NORAD agency and art director for the project. “My inspiration comes from a variety of worlds: street art, 3D modeling, illustration, and even minimalist design. The idea was to break away from the usual sports visuals and give each announcement a unique graphic treatment.We wanted every post to be a visual surprise, almost like the user was discovering a new exhibition with each publication.” — Théo Caron The visuals evolved over the months, shifting between explosions of color, futuristic compositions, and minimalist layouts.This visual diversity helped avoid audience fatigue and created anticipation among our followers. 🔹 Step 2 – The Strategy on X (Twitter) Alongside this artistic work, our approach on X followed clear guidelines: Post frequently to stay in users’ feeds Vary formats (images, threads, replies, event announcements) Leverage the “wow” effect of visuals to encourage shares 📈 The Results: Real Numbers, Not Just Pretty Posts As the saying goes, numbers speak for themselves .Here ’s how our stats evolved between the two periods thanks to this creative strategy: Before the strategy (June–December 2024) 843K impressions 32.7K engagements 6.5K profile visits After the strategy (January–June 2025) 2.3M impressions (+261%) 84.3K engagements (+253%) 19K profile visits (+347%) Replies: +440% Shares: +1,100% 🔹 Why It Worked In my opinion, three key elements made the difference: Visual disruption every post was unique, making it hard to scroll past. Consistency within diversity even with varied styles, our brand identity remained recognizable. Constant interaction replies, likes, shares… we didn’t just post, we engaged. 🎯 What’s Next? This success shows that even in a content-saturated environment, daring creativity and surprise can multiply visibility and engagement.At BKROG, we plan to keep pushing our visual boundaries… and maybe inspire other clubs to do the same. 💬 And you when was the last time a visual truly surprised you on social media? For more info on our teams, follow us on our social networks: Twitter , Instagram & LinkedIn .

In 2025, BK ROG took a decisive step forward by launching an ambitious internal restructuring. This shift has allowed the club to strengthen its core philosophy: develop, support, and elevate talent , while exploring new and promising frontiers within the esports ecosystem. Strategic Shift: Expansion, Innovation, and Performance The creation of a dedicated Fortnite division marked a turning point. At the same time, BK ROG ventured into uncharted territory with the addition of EVA , a bold and innovative FPS that is still under the radar but brings fresh energy to the competitive scene. It’s a gamble that perfectly reflects the club’s identity: be the future, now . On the League of Legends front, the club has continued its momentum. In early 2025, BK ROG clinched the LFL Spring Split title , solidifying its status as a powerhouse in the French scene. Even more impressive, the team successfully transferred two of its rising stars to higher-tier leagues, without compromising performance a testament to the club’s ability to grow players and remain highly competitive. The BK ROG Signature: Nurture Potential, Reach the Top This success is no coincidence. It’s the result of a deep-rooted work ethic based on steady progression, close mentoring, and cutting-edge infrastructure . BK ROG emphasizes balanced rosters built around young, promising talents working alongside experienced veterans , to ensure stability, ambition, and long-term growth. A standout example is the rise of Hris , a young Macedonian Fortnite prodigy, who secured his spot for the 2025 Fortnite World Grand Finals in Lyon . His journey is a clear reflection of BK ROG’s support system in action. 🎙️ Lionel Baltar, co-founder of BK ROG , shares: “What sets us apart is the trust we place in our players. Hris wasn’t recruited for his current stats, but for his mindset and raw potential. We gave him structure, daily guidance, and above all, we listened. Seeing him qualify for the Worlds is an incredible reward but for us, it’s just the beginning.” Looking Ahead with Purpose BK ROG has no intention of slowing down. With its investments in emerging scenes like EVA, and an unwavering commitment to excellence on key titles like LoL and Fortnite, the club’s ambitions are crystal clear: to become a European reference in esports , known for both talent development and high-level competition. Develop, support, elevate , it’s more than a motto; it’s the club’s promise for every new season. For more info on our teams, follow us on our social networks: Twitter , Instagram & LinkedIn .

Credit: Francy Artist The 2021 Brawl Stars season ended on November 28. A landmark year, in many ways, for our club, which defied the odds by qualifying as Seed 5 in the EMEA zone. Unfortunately, our players lost in the first round against INTZ in the Round of 16 of the competition which took place in Bucharest (Romania). Despite everything, this result remains one of the best results ever obtained by the club in a world competition. Our players (Darkoum, Achille, Mommi Jordan) and their Coach (Yaguex) have carried our colors high. The event brought together more than 170,000 people on official lives. For more information on our teams, follow us on our social networks: Twitter , Instagram & LinkedIn

BK ROG Esports is a recognized esports team. Our winning strategy is based on three criteria that define us as players: determination, talent and passion. Without ever deviating from these qualities, we manage to achieve a great number of victories. Our Story 15 years of community involvement BK ROG Esports is a recognized Video Game Team. Our winning strategy is based on three criteria that define us as players: determination, talent and passion. Without ever deviating from these qualities, we manage to achieve a great number of victories. We would never have come to this without the invaluable support of our sponsors and supporters, to whom we are extremely grateful. Browse the site to learn more about BK ROG Esports. Please do not hesitate to contact us directly. DISCOVER OUR TEAMS StatistiCS 42 Players and ambassadors under management 7 Players in 7 countries 35 M Monthly social impressions

BK ROG Esports is a recognized Video Game Team. Our winning strategy is based on three criteria that define us as players: determination, talent and passion. Without ever deviating from these qualities, we manage to achieve a great number of victories. ANNOUNCEMENT BKROG x EVA INTERNATIONAL ESPORTS CLUB Our company is a unique esports structure close to the video game industry and developed around PC, console & mobile games with esports potential. Due to our involvement with core communities, our local teams are able to federate the entire gaming ecosystem around us and our sponsors. To increase ecosystem loyalty and engagement around sponsors' brands, BK ROG Esports aims to create permanent marketing throughout the year across all games, including branded strategies. Introduction TEAMS Our super heroes Discover our players and ambassadors NEWS You'll find all our recent publications here, whether it's sharing the results of the last competition or showing our impact in the world of video games. Have a look at our recent publications below. 🏆 BK ROG 2025: A Year of Restructuring and Rising Success In 2025, BK ROG took a decisive step forward by launching an ambitious internal restructuring. This shift has allowed the club to... Jul 23 EVA Team: From Setback to Comeback – A Pivotal Offseason After a very tough first split in the EVA League 1, BKROG didn’t fall apart they regrouped. The team has entered a full-scale preparation... Jul 23 What Comes Next After BK ROG Esports' First LFL Title? A few months after being crowned LFL champions, BK ROG Esports are preparing to defend their title as the 2025 Summer Split gets... Jul 23 Players News JOIN THE CLUB SIGN UP THANK YOU! TRULY TRUSTED BY THE BEST Learn more Learn more LATEST VIDEOS BK ROG Esports BK ROG Esports Play Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Now Playing ANNONCE ROSTER EVA LIGUE 1 - 2025 | BK ROG Esports 02:03 Play Video Now Playing BK ROG Story #1 Spring Edition 2024 15:20 Play Video Now Playing Welcome Dukey! - BK ROG Esports 00:49 Play Video Videos Contact us [email protected] Send Thank you! Accueil: Prospect Contact us

LAUNCH PARTY BK ROG A IMPACTFUL ANNOUNCEMENT : The objective was to organise a launch party to announce our new e-sport structure and to publicise it. STORY-TELLING: We wanted to explain to the public the genesis of this structure, its objectives and its link with music. PHYSICAL AND DIGITAL: With the top French music artists & ko gaming The TOP ONE FRENCH KOL GAMING: Squeezie and almost theTOP French Rap Artists and KOL OBJECTIVE: BEYOND GAMING We relied on our partnership with the Mansa label to combine gaming and music during this event. Many music artists participated in this live event and mixed with gaming influencers. DISCOVER OUR EVENTS StatistiCS 624 k Total views 3 hours 45 k Peak viewer 36.5 k Average viewer 3.4 h Stream duration